3 Proven Follow-Up Strategies To Keep CEO (Christmas & Easter Only) Christians Staying Within Your Church Doors
It is proven that Easter is the most attended church service in a year! The “CEO Christians”, who only attend church on Christmas and Easter will be sure to make an appearance.
With that, we get this one chance to get these people into our doors. My only caution to churches is this – spend as much time on after-care as much as you spend on preparing for that one Easter Service. Equal or more effort is needed to ensure they stay within our doors.
Here are 3 proven strategic ways to follow up with your guests:
1. Intentional Follow-Up
After the service, make contact immediately. Use Church Management tools to efficiently collect and manage guest contact information. With this information, personalize your communication by addressing them by name and sharing tailored content that aligns with their needs. Learn about their interests during guest registration or take cues from the info provided. This timely follow-up helps strengthen the bond between your church and its guests, fostering a sense of belonging.
2. Stay Connected
Leverage various communication channels to reach out to your guests, such as email, text messages, phone calls and social media. This will increase the chances of your message being seen and demonstrate your commitment to staying connected with them.
Organize a welcome reception or luncheon specifically for newcomers so that they get to interact with church leaders and fellow members in a more intimate setting. During the event, help guests stay connected and informed about church events and activities.
3. Small and Large Group Invitations
Invite guests to join small groups within the church, such as Home Bible studies, prayer groups, or community service initiatives. These smaller, more intimate settings provide a nurturing environment where they can connect with others, increasing the likelihood of them becoming long-term members.
Send out invitations to events and activities the church is having throughout the year, making it convenient for your guests to stay informed and engaged with your community.
At the end of the day, remember that your goal is not just to fill the pews on Good Friday and Easter Sunday. Your goal is to make disciples. Having a good aftercare plan and discipleship track will help you turn believers into disciples.
Don’t know where to start? Reach out to us here to find out more about how you can manage guest contacts, facilitate guest follow-up and design a tailored discipleship track for your local church.
Good Read! Those principles also work well with SMO’s (Sunday Morning Only)